How to optimize YouTube channel for SEO
In this post we will explore the topic how to optimize YouTube channel for SEO. Search Engine Optimization or SEO is important in getting your videos to show up in the search engines in front of searchers.
You will learn how to
- optimize the channel description.
- edit the channel description.
- customize the channel art.
- change the YouTube channel profile image.
- customize the channel layout.
How to optimize the YouTube channel description
We are now going to make some modifications to our account so that we can customize it and brand it according to our business. Now the first thing we’re going to do is going to be fairly easy. We’re going to take a look at the channel description.
Now you can write about 1,000 characters about your business and what you really want to do here. You need to use the key words, the people use if they were go to the search engine to try to find your business.
You want to use the keywords in a way, that is contextual. So in other words, you don’t want to just stuff this description with keywords. You want to make sure that it makes sense. The channel description should make sense for someone who is visiting your channel.
Go ahead and write in your description. Once you have completed it, click. Okay.
How to edit the channel description
If you need to edit your description, what you’re going to do is you’re going to go to the right hand side.
Hover over there and you see this ending pane. Click it, then you’ll be able to add content in there.
Once you’ve written that you’ll click done now.
How to customize the channel art
The next thing you’re going to customize your channel art. To do this, click this link.
YouTube is going to give you the opportunity to either use a photo or some art that you have created.
One of the things that you can do in order to have this professionally done and to keep it affordable is, you can visit a site called fiverr.com. Once you get the fiverr.com, all you need to do is to write in YouTube channel art. And you’re going to find a lot of suppliers.
You need to pick the most reputable person. That is the person who has the best rating. That individual will get your designs back to you in time for you to brand your channel in the time frame that you want.
So you want to go ahead and pick someone, who’ll do your channel art. Once you’ve done that then you can go back to your channel.
Now if you’re going to have this done you’re probably going to be a couple of days, you can continue on the process and when you get the channel art you can come back and follow the steps that we’re going to be taking right now.
We’re going to do now is going to select the photo from our PC and they were going to upload it. YouTube will give you the opportunity to take a look to see how your image is going to look on a PC, on a flat screen television, as well as mobile device.
DIY for FREE on this platform with dozens of wonderful design templates for YouTube.
Once you are satisfied, you can go ahead and click select. When you’re creating your channel, it’s going to look as if your art is going to be cut off. This is actually the right size.
We chose the size according to the channel specifications, and it’s going to look fine once we actually have our Channel visible. So don’t worry if it looks cut off at this point, we want to change that image. We’re going to hover over the right hand side.
You’re going to see the editing pane again. You’re going to click it edit channel art and want to change it. We can if she could have case we’re going to leave our channel art. So we’re going to click cancel.
YouTube 2022 channel art specifications
YouTube banner size – : 2560 pixels wide by 1440 pixels tall.
YouTube thumbnail size – 1280 pixels wide x 720 pixels tall.
Profile picture – 98 pixels wide x 98 pixels tall.
Video watermark – 150 pixels wide x 150 pixels tall.
How to change the YouTube channel profile image
Another thing that we can actually edit and change is going to be our profile image. We can do that by hovering over his left side image and we would click the editing button.
Google tells you that this change is not going to appear on your account right away. So don’t worry if you make the change and then you don’t see it. It will be take place.
We’re going to go ahead and go through this process. Click on the edit button, then pick a photo or upload one. In this particular case we’re going to upload one from a hard drive.
Once we have our image in there, we’re going to click done. Your profile is now live. It says we said though it’s not going to appear on our channel right away but we eventually will.
Go back to your Channel and go to go to the gear on the right hand side. No just a note. If you want to make a change to that profile image, you can just go back to this editing.
How to customize the YouTube channel layout
Now one thing that you are going to want to do is to customize the layout of your channel. We’re going to click this bar to the right and turn this on.
Next we’re going to check the advanced settings which allow us to make changes to the channel keywords.
We can also do if we can attach a Google analytics property ID. Now, we are going to do that in a later videos.
We’re not going to do that right now. We’re going to put some Channel keywords in here. Once we’ve done that, we’ve written those in, we’re going to click save.
We’re going to go back to the gear and that’s going to bring us back here. We’re going to click this to the right. Then we’re going to click say it.
We have a custom look to our Channel, which we will take a look at it in the next video. Okay? So with that. Thanks. And I will see you in that next video.